Product Regulation

We help businesses bring products to market in Canada by navigating complex regulatory requirements, managing risk, and ensuring compliance across the full product lifecycle.
Key Contacts
Eizenga MichaelHussey DominiqueKalbfleisch AdamWoodin Cheryl
Vials

Overview

Bringing a product to the Canadian market involves more than just designing, manufacturing and distributing the finished product. Businesses must also navigate a complex legal and regulatory framework established to protect public and consumer safety, ensure fair competition, safeguard the environment and advance Canada's trade and economic policy interests. Whether developing a new product, introducing foreign products into the Canadian market or assuming new regulatory and contractual obligations as a result of a merger or acquisition, our product regulation and liability practice can assist businesses at every stage of the product cycle from contractual and regulatory issues, through risk management and product liability.

Bennett Jones supports manufacturers, distributors, retailers, shippers, carriers and consumers with all legal aspects of the manufacture, use, distribution and sale of goods in Canada. We provide experienced advice and representation through the complete lifecycle of a product � from conception and design, to compliance with mandatory and voluntary product standards (including testing and certification), through marketing, distribution and after-sales service. We address all legal aspects of the commercialization process, including contractual supply chain and manufacturing issues, intellectual property matters, liability insurance and litigation, regulatory compliance, packaging and labelling, product recycling and disposal, marketing and distribution, and international trade and competition issues.

We also provide experienced representation in responding to the legal and reputational challenges that arise in the event of product defects or failures, regulatory non-compliance, recalls and product liability litigation, including class actions.

We assist foreign and domestic clients in the establishment and acquisition of manufacturing, distribution and retail businesses, including due diligence, transfer of regulatory approvals and licenses, new product rollouts and modifications and managing liability and risk.

Our experience extends to a wide range of products, including:

  • consumer goods;
  • food, drugs and medical devices;
  • electrical and electronic goods;
  • textiles and clothing;
  • hazardous products;
  • chemicals;
  • process equipment and machinery;
  • construction materials;
  • transportation;
  • pipelines;
  • energy; and
  • agricultural products.

Client Work

Navigating clients through classifications, approvals, licences, licence transfers, labelling, packaging and other requirements
Advising food processing, distribution and retail clients with regard to the import and export regulation of meat, dairy and processed food products
Responding to and appealing decisions of Health Canada pertaining to the administration of regulations under the Food and Drugs Act
Assisting pharmaceutical companies in drafting “dear pharmacist/doctor” letters and in advisories, warnings and recalls
Advising pharmaceutical companies on applicable advertising law
Defending international medical device companies in product liability class actions, including actions involving allegedly defective implantable materials
Advising pharmaceutical companies in government reimbursement policies and political activity

Recognitions

Chambers Canada
Ranked, Litigation: Product Liability: Nationwide
Canadian Legal Lexpert Directory

Most Frequently Recommended, Litigation - Product Liability (Toronto)
Repeatedly Recommended, Litigation - Product Liability (Calgary)


Eizenga Michael

Michael A. Eizenga L.S.M.

Partner   •   Co-Head of Class Actions Practice

Hussey Dominique

Dominique T. Hussey

Chief Executive Officer  •   Co-Head of Innovation, Technology & Branding Practice

Woodin Cheryl

Cheryl M. Woodin

Partner  •   Co-Head of Litigation and Dispute Resolution Department

At the centre of market-shaping deals and high-stakes disputes, Bennett Jones delivers clarity, strategy and results. Our cross-border teams turn complexity into progress, always focused on what drives your success.

Your Guide to Legal Solutions: Product Regulation

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The Bennett Jones Story

At Bennett Jones, legal solutions are our starting point. What drives us forward is knowing our clients inside and out—their ambitions, obstacles and success metrics.

For more than a century, we have shaped outcomes that matter in business, in law and in the broader Canadian landscape. And our commitment extends beyond legal matters: we invest deeply in the communities in which we live and work.