Retail, Consumer & Luxury Law

We help retail, consumer and luxury brands enter and thrive in the Canadian market by protecting their value, safeguarding reputations, and navigating the complex legal, tax and trade issues that shape global supply chains.
Menswear

Overview

Brands have never been more valuable, or more vulnerable. Global trade in a digital economy gives brands an unprecedented reach into virtually every market in the world. It also creates risks to brand protection at a pace of change that has never existed before.

Bennett Jones provides clients in the retail, consumer products and luxury brands space with an unrivaled combination of customs law, intellectual property and tax expertise. We help businesses access the Canadian market and build and protect their value and brand reputation in Canada and around the world.

We represent clients who own major luxury and mass market brands and who produce a wide range of goods including fashion, accessories, automobiles, aircraft, and food and beverages. We serve businesses in Canada and around the world at all stages in the global and domestic supply chain, from the design and development of brands to their trade and sale.

Protecting Brand Value

What Bennett Jones Can Do for Your Brand accordion

IP Protection and Reputation Management

Advertising and Marketing

Labeling, Liability and Safety

Consumer Rights

International Trade, Commerce, and Taxation

People and Property

Client Work

SENSO Lighting
in the sale of 100% of its outstanding equity securities to Luminii, LLC, a portfolio company of The Riverside Company
Expedia
in a national class action for breach of contract, including a successful post-certification motion for summary judgment. Magill v. Expedia
OBS
on the restructuring of its Skycourts Assets and related Sharia'a financing
Safeway
with the $5.8-billion sale of substantially all of its Canadian assets to Sobeys
Various franchisees, in the successful enforcement of statutory disclosure obligations and rights of rescission under the Alberta Franchises Act and Regulation

At the centre of market-shaping deals and high-stakes disputes, Bennett Jones delivers clarity, strategy and results. Our cross-border teams turn complexity into progress, always focused on what drives your success.

Your Guide to Legal Solutions: Retail, Consumer & Luxury Law

All the details you need, right at your fingertips. Download our brochure and explore our services.

The Bennett Jones Story

At Bennett Jones, legal solutions are our starting point. What drives us forward is knowing our clients inside and out—their ambitions, obstacles and success metrics.

For more than a century, we have shaped outcomes that matter in business, in law and in the broader Canadian landscape. And our commitment extends beyond legal matters: we invest deeply in the communities in which we live and work.